Service Operations

Faculty: A. Pielēns-Pelēns

Time: Wednesdays, 18:00 - 21:00


This course is intended to prepare students for management opportunities in service firms, which represent the fastest-growing sector of the economy. The class will study service operations management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology, and organizational issues. Beginning with the service encounter, service managers must blend marketing, technology, people, and information to achieve a distinctive competitive advantage. Outstanding service  organizations are managed differently than their "merely good" competitors. Actions are based on totally different assumptions about the way success is achieved. The results show not only in terms of conventional measures of performance, but also in the enthusiasm of the employees and quality of customer satisfaction.

Participation fee for 1 course, 1 person is EUR 726* + VAT (* the fee doesn’t include course compendium and book)


As the number of seats is limited and available on "first-come-first-serve basis", please register by sending email to info [at] rbs [dot] lv.

Please include payment information (company details or personal details, bank details), so we are able to send you an before class begins.


Registration deadline:
You are kindly asked to register before January 6, 2020.