Executive
Education
Courses
Take Executive Education courses at Riga Business School to keep up with the latest developments in business education. Whether you’re a recent graduate or it’s been years since you called yourself a student, we welcome you to continue growing. This is an opportunity for you to develop and update your talents.
Monday, Jan 8 – Apr 15
6:00 pm – 9:00 pm
In-person
EUR 750 + VAT
Led by Linda Saulīte and Rihards Zeiļa
Digital Marketing Strategy
With the ever-changing digital landscape and shift to eCommerce, digital marketing is accelerating at an ever-increasing pace. The purpose of this course is to provide students with hands-on experience in planning digital marketing strategies and executing campaigns independently or within organizations. We will examine the current marketing landscape, trends in communication channels and audience behavior perspective, and current digital marketing trends all over the world with a view of their adaptation to Latvian and European business reality. Finally, we will take a closer look at specific advertising platforms such as Meta, Google, TikTok, and others.
| Nr | Topic |
|---|---|
| Class 1 | Introduction to Digital Marketing
Digitalisation and the current marketing landscape
|
| Class 2 | Understanding the Role of Consumer Insights in Digital Marketing
Consumer behavior trends in marketing and communication
|
| Class 3 | Digital Marketing Strategy: planning and execution
|
| Class 4 | Digital Marketing Strategy: planning and execution
|
| Class 5 | Measurement and optimization of digital marketing strategies
|
| Class 6 | Social Media Advertising (Meta 1/2)
This lecture is the first in a two-part series focusing on advertising within the Meta ecosystem
|
| Class 7 | Social Media Advertising (Meta 2/2)
The second part of the series builds upon the foundational knowledge from the first lecture, focusing on advanced advertising techniques on Facebook.
|
| Class 8 | Individual midterm exam |
| Class 9 | Social Media Marketing (1/2)
In the first part of this two-part series on Social Media Marketing, we will delve into the intricacies of multichannel marketing and the unique marketing opportunities presented by TikTok.
|
| Class 10 | Social Media Marketing (2/2)
The second part of this series continues with an in-depth look at marketing strategies for Twitter and Snapchat.
|
| Class 11 | Marketing content creation:
|
| Class 12 | Web Design, eCommerce, UX & SEO
|
| Class 13 | Search marketing
|
| Class 14 | Final Group Project presentations |
Course is priced at 750 Eur + VAT
Requirements to receive the certificate:
- 80% attendance
- active participation in classes that includes discussions, group and individual work.
Digital Marketing Strategy
Monday, Jan 8 – Apr 15
6:00 pm – 9:00 pm
In-person
EUR 750 + VAT
Led by Linda Saulīte and Rihards Zeiļa
With the ever-changing digital landscape and shift to eCommerce, digital marketing is accelerating at an ever-increasing pace. The purpose of this course is to provide students with hands-on experience in planning digital marketing strategies and executing campaigns independently or within organizations. We will examine the current marketing landscape, trends in communication channels and audience behavior perspective, and current digital marketing trends all over the world with a view of their adaptation to Latvian and European business reality. Finally, we will take a closer look at specific advertising platforms such as Meta, Google, TikTok, and others.
| Nr | Topic |
|---|---|
| Class 1 | Introduction to Digital Marketing
Digitalisation and the current marketing landscape
|
| Class 2 | Understanding the Role of Consumer Insights in Digital Marketing
Consumer behavior trends in marketing and communication
|
| Class 3 | Digital Marketing Strategy: planning and execution
|
| Class 4 | Digital Marketing Strategy: planning and execution
|
| Class 5 | Measurement and optimization of digital marketing strategies
|
| Class 6 | Social Media Advertising (Meta 1/2)
This lecture is the first in a two-part series focusing on advertising within the Meta ecosystem
|
| Class 7 | Social Media Advertising (Meta 2/2)
The second part of the series builds upon the foundational knowledge from the first lecture, focusing on advanced advertising techniques on Facebook.
|
| Class 8 | Individual midterm exam |
| Class 9 | Social Media Marketing (1/2)
In the first part of this two-part series on Social Media Marketing, we will delve into the intricacies of multichannel marketing and the unique marketing opportunities presented by TikTok.
|
| Class 10 | Social Media Marketing (2/2)
The second part of this series continues with an in-depth look at marketing strategies for Twitter and Snapchat.
|
| Class 11 | Marketing content creation:
|
| Class 12 | Web Design, eCommerce, UX & SEO
|
| Class 13 | Search marketing
|
| Class 14 | Final Group Project presentations |
Course is priced at 750 Eur + VAT
Requirements to receive the certificate:
- 80% attendance
- active participation in classes that includes discussions, group and individual work.