Testing Center

Take one of English language proficiency tests to certify your level of skills!

Testing Center

Take one of English language proficiency tests to certify your level of skills!

Digital Marketing

Faculty: K.Kuzikovs, M.Sc.

Time: Friday, 6 p.m.-9 p.m.


Objectives:
The purpose of this course is to provide students with basic knowledge about planning digital campaigns within organizations. We will examine current best digital marketing practises all over the world with a view of its adaptation into Latvian business reality.

      This course will cover following themes:

  • Principles of Inbound marketing - Search Engine Optimisation (SEO)
  • Pay-per-click strategies (PPC)
  • New medias and its development
  • E-mail marketing
  • E-commerce marketing
  • Social medias
  • Digital metrics
  • A/B testing and user experience (UX) principles.

 

Participation fee for 1 course, 1 person is EUR 680* + VAT (* the fee doesn’t include course compendium and book)

 

Registration:
As the number of seats is limited and available on "first-come-first-serve basis", please register by sending email to info [at] rbs [dot] lv.

Please include payment information (company details or personal details, bank details), so we are able to send you an before class begins.

 


Registration deadline:
You are kindly asked to register before January 8, 2018.


Certificate is available on request.