Digital Marketing

Faculty: K. Kuzikovs

Time: Fridays, 6 p.m.-9 p.m.


Objectives:

The purpose of this course is to provide students with basic knowledge about planing digital campaigns within organisations. We will examine current best digital marketing practises all over the world with a view of its adaptation into Latvian business reality.
This course will cover following themes:
  • principles of Inbound marketing - Search Engine Optimisation (SEO)
  • pay-per-click strategies (PPC)
  • new medias and its development
  • e-mail marketing
  • e-commerce marketing
  • social medias
  • digital metrics
  • A/B testing and user experience (UX) principles.
 
Our specific objectives for this course are:
  • To introduce participants with the principles of digital marketing oriented on ecom-merce and marketing promo pages development.
  • To understand how to use the most popular digital marketing instruments, like SEO, PPC, e-mails, etc.
  • To develop students ability to analyse result of digital marketing campaigns and to be ready to draw own theories and experiments about online traffic growth and lead conversion.
 
 

Participation fee for 1 course, 1 person is EUR 715* + VAT (* the fee doesn’t include course compendium and book)

 

Registration:
As the number of seats is limited and available on "first-come-first-serve basis", please register by sending email to info [at] rbs [dot] lv.

Please include payment information (company details or personal details, bank details), so we are able to send you an before class begins.

 

Registration deadline:
You are kindly asked to register before September 2, 2019.