CFC Seminar Branding Me

After the Professional Social Identity seminar that RBS hosted in February, we received several requests for another personal branding seminar taking a deeper look into personal branding. And so, the Competitiveness Dialogue Series seminar Branding Me: Becoming an Opinion Leader was held.

Jānis Grēviņš, the director of RBS, welcomed the enthusiastic audience to Alumni Auditorium and moderated the session.


The 1st presenter was Draugiem Group Spokesperson Jānis Palkavnieks, who spoke about the necessity of Social Media and how to decide whether or not to be active on social media. Although he admitted that, there isn’t a unanimous answer to this question, he reminded the group that whatever we choose, we should always keep in mind the key values for online communication:
Humanity, Humility and Humor.




The next speaker, joined us online from Boston, USA, and was RBS alumnus Agnis Stibe, a Postdoctoral Associate at MIT Media Lab. He shared his knowledge about Socially Influencing Systems for Behavior Change and how they can be used in social media in order to influence your followers. Agnis also introduced the audience to 7 ways of socially influencing systems: social learning, social comparison, normative influence, social facilitation, cooperation, competition, and recognition.




Māris Antons, Member of the Board at LASAP, shared more detailed information regarding the necessity to blog:
A blog is a backbone of an individual.
Webpages – of companies.




And if you still can’t see why you should start blogging, take into account that a blog is a CV that gives an insight.

RBS thanks the speakers, moderator and audience for combining to create a memorable event with lots to talk over face-to-face and on social media.

See the presentations:

Jānis Palkavnieks - Branding me - Riga Business School.pdf

Agnis Stibe - Branding me - Riga Business School.pdf

Māris Antons - Branding me - Riga Business School.pdf