Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion (Fogg 2002). Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices (Oinas-Kukkonen et al. 2008), but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric (Bogost 2007), and human-computer interaction.

 

Content: 

During the event we will have two sessions: 

- First, a 30 min hands-on experiment followed by an online questionnaire (so please bring your laptop or tablet computer with you); and 

- Second, an interactive lecture about social influence theories and practices including questions and answers.

 

Speaker: 

 

Agnis Stibe, ex-president of RBS Alumni Association (2003-2010), currently is doing his PhD and research related to behavior change support systems and persuasive systems design in University of Oulu, Finland. The aim is to study different aspects of social influence on people’s behaviors and attitudes through the social web/media empowered by persuasive software features. In late 90's, he was one of the early pioneers who started to practice the development of web solutions by managing one of the leading interactive agencies. Altogether, Agnis has close to 20 years of experience in various positions related to ICT, marketing, and customer relationship management, in companies such as ADM Interactive, MicroLink, Hewlett-Packard, Oracle, and First Data International. He has obtained a master of computer science degree from University of Latvia (1999) and MBA from Riga Business School (2003).

 

- Stibe A., Oinas-Kukkonen H., Berzina I. and Pahnila S. (2011) Incremental Persuasion through Microblogging: A Survey of Twitter Users in Latvia. ACM International Conference Proceeding Series, Proceedings of the Sixth International Conference on Persuasive Technology, Columbus, OH, USA, June 2-5, 2011.

- Stibe A. and Oinas-Kukkonen H. (2012) Comparative Analysis of Recognition and Competition as Features of Social Influence Using Twitter. Lecture Notes in Computer Science, Persuasive 2012, Linköping, Sweden, June 6-8, 2012.

 

Reminder: 

Please bring your laptop or tablet computer with you.

 

A favor: 

If you are a Twitter user, please help our research and fill out this online survey: http://bit.ly/IgOBmV

 

Time: June 12th, 18:00-19:30

Place: RBS

Please sign up by clicking here

Participation fee: 10 Ls. Please transfer to AA account.